Presenting a joint study from Ontario Creates and Vice Media; Gen Z: The Culture of Content Consumption. This study examines how Gen Z discovers, consumes, and shares content that is essential to their lives, as well as best practices for content creators to successfully reach these audiences. Following a keynote presentation of the study’s findings, our panelists will examine how to activate these principles and lean into the study’s key take-aways.

 

Moderator:

Carlos Bustamante, Entertainment Reporter, ET Canada

As Entertainment Reporter at ET Canada, Carlos has traveled the globe interviewing some of the biggest celebrities in the world including Cher, Tina Fey, Robert Downey Jr., and iconic Star Wars actor, Mark Hamill.

Before joining ET Canada, Carlos hosted popular YTV shows such as The Zone, Big Fun Movies and the reality competition series The Next Star in its fifth and sixth seasons, as well as having a recurring acting role in their hit series Make it Pop.

Keynote Presentation:

Amy Davies | VP, Strategy & Creative, Canada, VICE Media

Amy Davies is Vice President, Strategy & Creative, Canada at VICE, the world’s largest independent youth media organization. Amy’s mandate is connecting brands with the VICE audience and ecosystem with a focus on the intersection of data, creative and media through the lens of culture. Amy oversees a range of services within VICE’s commercial business in Canada including insights and intelligence and content-driven partnerships. She is always hunting for new ways to bring campaigns to life.

Panelists:

Jaclyn Forbes | Beauty + Lifestyle Content Creator

Jaclyn Forbes is a Toronto based beauty + lifestyle content creator and host. In under four years, this makeup artist turned YouTuber, has garnered over 29 MILLION+ video views. Through her love for sharing content revolving around makeup, plant-based food, travel, pop culture and celebrity interviews, it’s no doubt her audience has grown to over 275,000 followers around the globe. From hosting the MTV Fashion Feed on red carpet at the MMVAs, to being awarded the ‘Best Beauty Video’ at the P&G Beauty Awards, this Toronto-based content shares a peek into her busy world.

 

Rafael Katigbak | Head of Creative, Canada, VICE Media

Rafael Katigbak is Head of Creative for VICE Media, Canada, the world’s largest independent youth media organization. He leads the creative/content development and multi-platform production across VICE’s commercial studio.

Raf helps brands cut through the noise through authentic, relatable, entertaining and enlightening storytelling and content. No matter the platform, Raf understands how to distill generational spirit into meaningful content that resonates with youth.

Coming up through the Montreal music and art scene, Raf began his career with VICE 15 years ago as a music writer and editor. He then moved on to become a producer and director, after which he joined the commercial team. He has lived and worked through seismic shifts in culture, and is a firm believer in participating in and moving culture forward.

Raf has worked on campaigns for General Mills, Kraft, Molson, Toyota, Google, CIBC and Mercedes.